Privacy Policy

Effective: January 1, 2025  ·  Last Updated: July 1, 2025

1. Information We Collect

Information you provide directly:

• Driver applications: full name, phone number, email address, city/state, CDL class and expiration, years of experience, freight types, driving record disclosures, felony disclosures, and availability.
• Quote requests: name, company, email, phone, service type, origin/destination, freight details, and any messages you provide.
• Contact form submissions: name, email, phone, and message content.

Information collected automatically:

• Log data: IP address, browser type, pages visited, time and date of visit, and referring URLs.
• Device information: device type, operating system, and screen resolution.
• Cookies and similar tracking technologies (see Section 7).

2. How We Use Your Information

We use the information we collect to:

• Process and evaluate driver employment applications.
• Respond to quote requests, inquiries, and contact form submissions.
• Send transactional emails including application confirmations and quote responses.
• Comply with applicable federal and Texas state laws, including FMCSA regulations.
• Conduct background checks and MVR (Motor Vehicle Record) verifications on applicants who consent.
• Improve our website, services, and user experience.
• Protect against fraud, unauthorized access, and other illegal activities.
• Send service-related communications where you have provided consent.

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

3. Legal Basis for Processing (Texas & Federal)

Highland Dallas Freight Inc operates under Texas law and applicable federal regulations including the Federal Motor Carrier Safety Administration (FMCSA) regulations under 49 CFR Part 391. Our processing of personal data is based on:

• Contractual necessity — to process your application or service inquiry.
• Legal obligation — to comply with FMCSA, DOT, and Texas Department of Transportation requirements.
• Consent — where you have explicitly authorized specific processing (e.g., background check consent on the application form).
• Legitimate interests — to operate our business, maintain security, and improve our services.

4. Information Sharing and Disclosure

We may share your information with:

• Service providers: third-party vendors who assist us in operating our website (email delivery, analytics, hosting). These providers are contractually bound to keep information confidential.
• Background check providers: upon your written consent, we share applicant information with licensed consumer reporting agencies for MVR and criminal background checks under the Fair Credit Reporting Act (FCRA).
• Law enforcement and legal authorities: when required by law, court order, or governmental authority.
• Business transfers: in the event of a merger, acquisition, or sale of company assets, your information may be transferred as part of that transaction.

We do not share your personal information with advertisers or marketing third parties without your explicit consent.

5. Data Retention

We retain personal information only as long as necessary for the purposes outlined in this policy:

• Driver applications: retained for 1 year from submission date, or as required by FMCSA regulations (49 CFR 391.51).
• Quote and contact inquiries: retained for 2 years for business record purposes.
• Website logs: retained for 90 days.
• Employee records (if hired): retained per applicable federal and Texas employment law (typically 7 years).

6. Data Security

We implement industry-standard administrative, technical, and physical security measures to protect your personal information, including:

• HTTPS/TLS encryption for all data transmitted through our website.
• Restricted access to personal information — only authorized personnel may access applicant data.
• Secure email transmission of application data through Resend's encrypted infrastructure.
• Regular security assessments of our website and hosting environment.

No method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. If you believe your information has been compromised, contact us immediately at dallas@wwwhighland.com.

7. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to enhance your experience:

• Essential cookies: required for site functionality (theme preferences, form state).
• Analytics cookies: help us understand how visitors use the site (Google Analytics — anonymized IP).
• Advertising pixels: Meta Pixel and Google Ads conversion tracking fire only on form submission confirmation pages, not general browsing.

You may disable cookies through your browser settings. Disabling essential cookies may affect site functionality.

8. Your Rights (Texas Residents)

Under the Texas Data Privacy and Security Act (TDPSA), effective July 1, 2024, Texas residents have the following rights regarding their personal data:

• Right to access: request a copy of the personal data we hold about you.
• Right to correction: request correction of inaccurate personal data.
• Right to deletion: request deletion of your personal data, subject to legal retention requirements.
• Right to data portability: receive your data in a portable, machine-readable format.
• Right to opt out: opt out of the sale of personal data (we do not sell personal data).
• Right to non-discrimination: we will not discriminate against you for exercising your privacy rights.

To exercise any of these rights, contact us at dallas@wwwhighland.com or 214-674-8994. We will respond within 45 days as required by the TDPSA.

9. Children's Privacy

Our website is not intended for children under the age of 18. We do not knowingly collect personal information from children under 18. If you believe a child has provided us with personal information, contact us immediately and we will delete it.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal information.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy periodically. Continued use of our website after changes constitutes acceptance of the updated policy.

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact: